THE INFLUINCE OF ONLINE CUSTOMER RIVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH SHOPEE (Study On Students Of Faculty Of Economics, Universitas Islam Lamongan)
Keywords:
Online Customer Reviews, Online Customer Ratings, Purchase Decisions
Abstract
The purpose of this research is to find out whether Online Customer Rating (X1), Online Customer Rating (X2) and purchasing decisions (Y) in the study shopee application for students of the economics faculty of the Universitas Islam Lamongan. The test results show that: T test of variable Online Customer Riview (5.727) > Ttable (0.131), Online Customer Rating variable obtained Tcount (3.061) > Ttable (0.131). ),Uji F hitung (197,647) > Ftabel (2,65). From the multiple linear regression test Y = 4.224 + 0.348 + 0.183 + 0.362, it can be seen that the most dominant value is Online Customer Riview of 0.362.
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References
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[2] Alma, Buchari. (2019). Marketing Management and Service Marketing. Bandung: Alphabet
[3] Asri, and Widiartanto. (2019) "The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions Through the Shopee Marketplace." Journal of Business Administration :1–11. https://ejournal3.undip.ac.id/index.php/jiab/article/view/23656
[4] Daulay, Nuraini. 2020. "The Influence of Online Consumer Reviews and Online Consumer Ratings on Purchase Decisions Through the Shopee Marketplace".
[5] Dika Aghfas (2020). "The Influence of Price Value, Reviews, Convenience, Safety, and Ratings on Online Purchasing Decisions at Shopee." Brawijaya University,
[6] Damayanti, Riska Sri. "The Influence of Online Consumer Reviews and Ratings, E-Service Quality and Price on Buying Interest in Online Marketplace Shoppe, (Study on Students of Muhammadiyah University of Magelang)". Journal of Proceedings of the 2nd Business and Economics Conference in Utilizing Of Modern Technology. ISSN 2662-9404.
[7] Emeralda, Jeni Wulandari, and Diang Adistya. “E-Trust, E-Wom and E Service Quality Analysis in Online Purchasing Decisions.” Perspective Journal Business 3, no. 2 (2020): 63–75. https://doi.org/10.23960/jpb.v3i2.19.
[8] Fakir, Ahmad. 2016. "The Influence of Online Consumer Reviews and Ratings on Trust and Return Interest in Indonesian Online Marketplaces".
[9] Filieri, R., i2018. Whati makes ani onlinei consumeri reviewi trustworth? iAnnals of TourismiResearch, i58, pp. i46–64. iAvailablei at: http://dx.doi.org/10.1016/j.annals.2015.12.019
[10] Gupron. (2020) "Analysis of Consumer Satisfaction Through E-Service Quality on Online Purchasing Decisions in the Bukalapak Application (Study on Batanghari University Students, Jambi)." Journal of Educational Management and Social Sciences . https://doi.org/10.38035/jmpis.v1i1.267.
[11] iPrice. 2020. “List of 50 E-Commerce Websites & Applications in Indonesia 2019.” iPrice insights. https://iprice.co.id/insights/mapofecommerce/ (November 17, 2020).
[12] Kusnanto, Danang, Rida, and Riska Ayu. (2020) "The Influence of Trust and E-Service Quality on Purchasing Decisions at Online Shop Shopee (Study on Students of the Faculty of Economics and Business, Singaperbangsa University Karawang).” Journal of Ecoment Global 5, no. 1:40–47. http://dx.doi.org/10.35908/jeg.v5i1.912.
[13] Kotler, Philip. (2018). Marketing Management, Analysis, Planning and Implementation and Control Volumes 1 and 2. Gramedia Group Index, Jakarta.
[14] Kamila, Korina Tasya, et al. 2019. "The Influence of Online Consumer Reviews on Purchasing Decisions". Administration Journal. Vol. 72, No. 1.
[15] Latief, Fitriani, and Nirwana Ayustira. "The Influence of Online Customer Reviews and Customer Ratings on Purchase Decisions for Cosmetic Products at Sociolla." Mirai Management Journal 6, no. 1 (2020): 139–154. https://doi.org/10.1234/mirai.v6i1.696.
[16] Mo, Zan, Li, Yan Fei, and Peng Fan. 2019. “Effect of Online Reviews on Consumer Purchase Behavior”. Journal of Service Science and Management. Vol. 8:pp. 419–424
[17] Munte, Risma Nurhaini et al. 2020. "The Influence of Online Consumer Reviews on Trust and Interest in Buying the Shopee Marketplace". Journal of Education and Development
[18] Sanjaya, Vicky F et al. 2020. "Online Consumer Review, Brand Community, Trust and Consumer Purchase Decision in Indonesia". Journal of Islamic Economics and Business.
[19] Sugiyono. (2018). Quantitative Research Methods. Bandung: Alphabet.
[20] Syairozi, M. I. (2017). Aplikasi Akad Musyarakah pada Pembiayaan Unit Usaha Syariah PT Bank Rakyat Indonesia (PERSERO), Tbk. PROCEEDINft, 111.
[21] Wahid, Abdul (2018). "The Influence of Social Media, e-Service Quality and Price on Purchase Decisions Mediated by Lifestyle." Management 6, no. 2https://ejournal.unsrat.ac.id/index.php/jrbm/article/view/196
[22] Wahyudi, Taesar. (2018) “The Influence of Online Consumer Reviews and Online Consumer Ratings on the Confidence of Mataram City Youth Consumers in Purchasing Shopee Online Shope Fashion Products”
[23] Zidane, Ltika. 2019. "The Influence of Online Consumer Reviews and Ratings on Trust and Their Impact on Purchasing Decisions". Management Journal
Published
2022-11-30
How to Cite
Tyas , A. S., Titin , T., & Mauladi , K. F. (2022). THE INFLUINCE OF ONLINE CUSTOMER RIVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH SHOPEE (Study On Students Of Faculty Of Economics, Universitas Islam Lamongan). Jurnal Scientia, 11(02), 632-638. Retrieved from http://seaninstitute.org/infor/index.php/pendidikan/article/view/980
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Articles
